4:20 PM: The time that a group of Californian high school students in the 70s would head out after school to find an abandoned weed crop, using a map by a local grower. The time then became a code for many to inhale those delightful aromas. One of those students grew up to become a roadie with the Grateful Dead and from there the time stuck, with the word of mouth of the new term spreading to their followers. This has since become the day and hour to celebrate this wonderful plant, so much so we decided to launch on this very day.
High Minds is an independent Irish company bringing you a collection of beautifully designed objects and experiences centralised by weed to people around the world. We are starting with a selection of items that we have both curated from further afield as well as designed in-house.
In the next year and beyond we will be bringing out some amazing projects and collaborations that we can’t wait to share with you, but until then take a look around the store, grab a smoke pack, share the love or say hi.
A big thank you to everyone who has supported me, given me advice or listened to me while I was dreaming this up. A special thank you goes out to Portland-based artist, Tina Snow Le from the Project Earth to Her, whose beautiful video sits front and centre on the website. Earth To Her challenges the visual culture of cannabis, and explores the essentials of well-being, through the lens of design.
Thank you for reading, supporting, and sharing, and hopefully we’ll catch you for a peace pipe sometime in the future...
Stay safe,
Dee